scented jar candlesA reference journal states that scented jar candles have gone down in price because the materials used to make these types of candles have also been reduced in price.  Paraffin wax and all natural waxes including soy-based waxes are now cheaper to purchase in bulk for candle makers and therefore they pass the savings on to their customers.

All natural wax candles allow a candle maker to produce surprising designs which include a granite look, a Quartz look and feathered look.  Each of these natural candles could be achieved without the use of additives making them all natural candle which burn cleaner and produce less smoke.  The method and measures for making these all natural candles vary to some extent from regular wax or paraffin candles.  One would have to use more coloring and less scent when making all natural candles.

Soy-based candles are better for the environment because they burn cleaner and are made from all natural soy instead of harsh chemicals like paraffin or some other types of wax.  Many people prefer soy candles to the harsh chemical alternatives because they are eco-friendly, burning cleaner and longer than regular candles therefore saving people money in addition to being “green.”

A reference journal suggests that in order to receive more customers who want to purchase candles, a candle company should market their website in addition to perhaps giving away something for free when a customer purchases a certain dollar amount worth of candles.  For example, if a customer purchases $25 worth of candles from the website a candle company could offer them free music downloads as a thank you for their purchase.

Marketing a candle company website should be done through search engine optimization or SEO.  This is the act of placing a keyword rich article on the candle company’s website in order to attract the three major search engines – MSN, Yahoo!, and Google.  These search engine websites send out “feelers” in order to find the keywords or keyword phrases and then rank the website according to a special formula.  Keywords or keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.  Having a high ranking on the search engines is beneficial to a business because the majority of people who use search engines only look to the first one to five listings that come back on a search engine webpage.

By marketing a candle company’s product through search engine optimization and offering free music downloads as a reward for purchasing the products, a candle company could receive more customers to both their online store and real-world brick-and-mortar location.