Criminal lawyers could increase their customer database by having an Internet web presence in addition to their real world brick-and-mortar location.  A web presence should be more than a map with the location of the real world business and the hours of operation.  An attorney’s website should give information about their specialty. For example, if they are DUI lawyers, personal injury lawyers or criminal defense attorneys there should be information regarding each of these styles of law.

More people turn to the Internet for what they want or need more than any other media combined, that includes the phone book, newspapers and magazines.  The Internet gives a potential client more information about an attorney through keyword rich articles placed on an attorney’s website.  Keywords or keyword phrases are the words potential clients use in the search boxes on the search engines in order to find what they need or want.  The three major search engines – Google, Yahoo!, and MSN – send out “feelers” in order to find the keywords or keyword phrases on the websites and then ranked the websites according to a special formula.  This is known as search engine optimization or SEO and it is a free and automatic marketing service to every website on the Internet from the major search engines.

Tampa criminal lawyers could write about how the criminal law works using keywords and keyword phrases that the search engines would later pick up and help rank on their webpages.  A criminal lawyer’s webpage needs to be ranked highly on the search engine webpages because the majority of potential clients looking for a specific criminal lawyer will click on the first few listings that come back on the search engines because people feel they are the most popular and most trusted.

Every business needs to strive for a top spot on the search engine webpages because the majority of people who only look to the first few listings on a criminal lawyer’s competition are also vying for the top spot.  Everyone who has a website is eligible for the search engine optimization from the major search engines which also means that the website’s competition is also eligible.  For example, pawn shops online are all vying for the top five listings on the search engine webpages under pawn shops.  This is all done through keyword rich articles placed on a pawn shop or criminal lawyer’s website.

Other things to put on a criminal lawyer’s website would be where they attended undergraduate and law school.  In addition, they could post useful information for potential clients regarding the specific laws in monetary compensation which everyone would be more interested in than anything else.