A St. Petersburg storage facility could increase their revenue by referencing several different Internet marketing methods in addition to helping potential customers realize the value of using a storage facility.

Many businesses begin with search engine optimization or SEO as a way to draw more customers through the Internet and their website to their real-world brick-and-mortar location.  Even a business such as a storage facility that clearly does business in the real world only should have a web presence.  And this website should do more than announce the hours of operation and feature a map to the location.  Customers turn to the Internet to find information regarding businesses because they offer more information than the phone book, magazines or newspapers.

Search engine optimization is placing keyword rich articles on the website of a business in order to draw the attention of the three major search engines – Google, Yahoo!, and MSN – which send out “feelers” in order to find the keywords and keyword phrases and then rank the websites according to a special formula.  Keywords and keyword phrases are the words customers use in the search boxes on the search pages in order to find what they need or want.  Having a high ranking on search engines webpages is beneficial to a business because the majority of people who use the Internet only look to the top 10 listings returned by the search engines.

A St. Pete storage facility can also take part in a link exchange with another website that may or may not be relevant to storage facilities.  A link exchange is exactly what it sounds like, a link from a storage facility is placed on another business’ website and the other business’ website is placed on a storage facility’s website.  A link exchange could be done between a storage facility and a company that manufacturer’s different size boxes for those people who need storage boxes or moving boxes and then would need storage for these boxes.  This is an example of the relevant website link exchange.  A non-relevant link exchange could be held between the storage facility and one of their customers.  For instance, if one of their “tenants” were a video game tester company that needed storage space for their various computer parts, a link exchange could be agreed upon between the storage facility and the game tester company to draw more customers to both websites and ultimately to the real-world brick-and-mortar location.

Between search engine optimization and link exchanges with other businesses, a storage facility could increase their customer database which ultimately increases their revenue stream and that is what the business is most concerned about in these economic hard times.