Reference Journal

A company that sells male external catheters could increase their revenue and gaining more targeted customers by building a web presence in addition to their real-world brick-and-mortar location.

Even though a company is a real-world style business, they should also employ a web presence in order to reach more customers because in today’s technologically advanced world, more and more people are turning to the Internet to find what they need or want over all other media combined.  The phonebook is an obsolete piece of information seeking media because it only offers a phone number where someone would have to call for more information; magazines and newspapers only offer slightly more information than the telephone book and televisions and radio advertising are usually reserved for major merchandise and big budget productions.

If a person is looking for incontinence products, they would turn to the Internet to find these products because the Internet offers keyword rich articles about incontinence products and not only a phone number or map to the location.  People want more information about products and services before they make a decision to go out and purchase something.

Keyword rich articles are articles written using keywords and keyword phrases which are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  Keyword rich articles placed on a company’s website help to attract the three major search engines – Google, Yahoo!, and MSN.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO.  The special formula is only known to the three major search engines; however it is known that the special formula has to do with the number of keywords and keyword phrases on a company’s website.

Another place keyword rich articles could be placed are on Internet news websites.  Internet news websites are always looking for well written and informative articles about products and services from businesses to help their readers make informed and educated decisions before they make their purchases.  A keyword rich article about bladder control products would help Internet news readers who suffer from incontinence problems to learn more about it before talking to their doctor or seeking other advice.  Additionally, a keyword rich article placed on an Internet news website will help advance or raise a company’s website ranking on the major search engines.

Even if a company is a real-world brick-and-mortar style business, they should still have an Internet presence in order to target more customers who only use the Internet for information.

A solar traffic sign company could reference their safety record when approaching schools, cities, railroad companies and construction companies all of which could use the solar traffic signs as safety precautions because vehicles and pedestrians use the same roadways and pathways.

Solar safety signs save lives when used in areas such as school zones where every day millions of children throughout the country are darting in and out between big yellow buses in addition to SUVs, vans and cars; having several solar safety signs would be helpful in alerting drivers to yield or stop until all the children have been placed in a vehicle.

Solar powered traffic signs use the power of the sun to generate LED flashing lights that surround whatever this sign has printed on it.  For example, there are solar powered stop signs with LED lights, directional signs with a rose in the LED lights and an LED safety sign such as beware children at play, slow – truck insurance or emergency vehicles entering highway.

Solar powered traffic signs could save cities and municipalities thousands of dollars because regular signs are often ignored by distracted drivers who then cause accidents.  With a solar powered traffic sign in the LED flashing lights on these solar powered traffic signs, fewer accidents are likely to happen because of the LED flashing lights alert drivers to oncoming traffic or upcoming dangers.

Railroad companies could also benefit from solar powered signs because there are still many railroad crossings that do not have automatic arms that come down when a train crosses a street or highway.  With LED flashing lights or railroad crossings, more people will notice them and stop especially those hearing impaired people who cannot hear when the train is coming but can see the flashing lights as warning signals to stop because of the train.

Construction companies would also benefit from solar powered stop signs, solar powered traffic signs and solar powered industrial warning signs.  Solar powered industrial warning signs are signs which read “high voltage overhead” or “hard hat area strictly enforced” and just as the solar powered traffic signs use the sun’s power to generate the LED flashing lights, so do these industrial warning signs.

A Las Vegas pool builder could increase their customer database and their revenue by employing several Internet marketing methods in addition to site promotions.  Even though a pool builder is a real-world brick-and-mortar style business, they should invest in an Internet presence in the form of a website or an online store.

The reason a pool builder needs a web presence is because in today’s technologically advanced world, more and more people are turning to the Internet to search for what they need or want above all other media combined.  No one looks at the phonebook any longer because it only offers a phone number someone needs to call for more information; magazines and newspapers only offer slightly more information than the phonebook and television and radio commercial spots are cost prohibitive for many small businesses.

Once a website is established by Las Vegas pool builders, they should perform some site promotions in order to get the website address out there in front of the people who need to see at most.  Site promotions include putting the website address on all paper products including envelopes, business cards, return address labels and of course e-mail submissions.

Marketing methods a pool company could employ include search engine optimization or SEO, which is the act of placing keyword rich articles on a website in order to attract the three major search engines – MSN, Yahoo!, and Google.  These three major search engines send out their “feelers” so that they could locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  The special formula is only known to the three major search engines; however it is known that it is based on the number of keywords and keyword phrases on a company’s website.  Keywords and keyword phrases are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  For example, if someone is looking for beach bags, they would put the words beach bags in the search box on one of the major search engines and the search engine would bring back a list of businesses that sell beach bags.

Besides search engine optimization, a company could engage in blogging which is also a marketing method that is usually free or low cost to many businesses.  Blogging is no longer considered online journaling or a place where people put their feelings for the entire Internet to view.  Blogs are places where businesses could announce their products and services to new potential customers in addition to allowing former customers the opportunity to express their feelings about their experiences with that particular business. 

Search engine optimization and blogging, in addition to site promotions, will help a pool builder’s company brings more customers through the website and into the real-world brick-and-mortar location.

A video game tester company could reference how they design and test all their games on their website because many people are curious to know how things come about or how things are made.  Placing a virtual video of how a video game designer uses their computer to design the video game would help players understand why some of the games do what they do and are unable to do some things.

In the national news recently there was a study done and one of the major universities was quoted as saying that numerous children under the age of 12 are addicted to video games.  An addiction is when someone cannot live without the object or substance and furthermore it interferes with their every day lives.  The study went on to say that these children who are addicted to video games constantly play them on handheld units in school, in church, at the movies or while shopping with their parents.  Additionally, when the video games were taken away from the children they threw fits and tried everything they could to get the video games back.

Addiction to video games are extreme cases and today there are more and more educational style video games available for younger children and teenage videogame players.  Even adults play video games and become game testers for various companies to make sure the games are not too violent and that everything is in working order before they reached the shelves.  However, it is unlikely that they become addicted to a particular video game because children and adults are “wired” differently and adults know when enough is enough when it comes to playing a game.  This does not include young adults such as teenage boys who spend hours upon hours challenging their friends to video games to see who could rack up the most points or receive the highest score on any number of games.  These are usually computer games played on a PC or video games played through the television set.

Becoming a video game tester is a fun and exciting job; however they are not easy to come by.  One must have lots of experience on the technical side of video games in addition to being able to notice things that are wrong within the games such as a pathway will not open or subtle color changes that should not be there.

In order to bring more customers to a video game website, the video game website could give away something for free with every downloadable video game someone purchases.  One item that many people want could be free music downloads which everyone enjoys and is inexpensive for the video game company to purchase to giveaway.