A company that sells male external catheters could increase their revenue and gaining more targeted customers by building a web presence in addition to their real-world brick-and-mortar location.

Even though a company is a real-world style business, they should also employ a web presence in order to reach more customers because in today’s technologically advanced world, more and more people are turning to the Internet to find what they need or want over all other media combined.  The phonebook is an obsolete piece of information seeking media because it only offers a phone number where someone would have to call for more information; magazines and newspapers only offer slightly more information than the telephone book and televisions and radio advertising are usually reserved for major merchandise and big budget productions.

If a person is looking for incontinence products, they would turn to the Internet to find these products because the Internet offers keyword rich articles about incontinence products and not only a phone number or map to the location.  People want more information about products and services before they make a decision to go out and purchase something.

Keyword rich articles are articles written using keywords and keyword phrases which are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  Keyword rich articles placed on a company’s website help to attract the three major search engines – Google, Yahoo!, and MSN.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO.  The special formula is only known to the three major search engines; however it is known that the special formula has to do with the number of keywords and keyword phrases on a company’s website.

Another place keyword rich articles could be placed are on Internet news websites.  Internet news websites are always looking for well written and informative articles about products and services from businesses to help their readers make informed and educated decisions before they make their purchases.  A keyword rich article about bladder control products would help Internet news readers who suffer from incontinence problems to learn more about it before talking to their doctor or seeking other advice.  Additionally, a keyword rich article placed on an Internet news website will help advance or raise a company’s website ranking on the major search engines.

Even if a company is a real-world brick-and-mortar style business, they should still have an Internet presence in order to target more customers who only use the Internet for information.